Title

Clean, Green, and Not So Mean: Can Business Save the World?

Document Type

Article

Publication Date

2010

Abstract

No matter how you define it, corporate social responsibility (CSR) is a hot topic. From community investing to business ethics to environmental sustainability and beyond, proponents of CSR view the business landscape through a lens that focuses less on profitability and more on the greater good.

“Doing well by doing good” is the business world’s new mantra. Concepts of CSR, green business, social entrepreneurship, and peace through commerce have become a focus of research and are inspiring the next generation of businesspeople. The 2010 BRASS Program gave attendees an expert’s view of certain niches within the broader realm of ethical or socially responsible business practices.

Publication Title

Reference and User Services Quarterly

Volume

50

Issue

2

First Page

135

Last Page

140