Research Mentor(s)

Hemani Hughes

Affiliated Department

Communication Studies

Sort Order

08

Start Date

14-5-2015 10:00 AM

End Date

14-5-2015 2:00 PM

Keywords

Comics, Islam, Media, Marvel, Ms. Marvel, Commodity Activism

Document Type

Event

Abstract

This poster provides an overview at the initial press coverage of the Marvel comic book Ms. Marvel #1 which features an Islamic superheroine located in New Jersey. The comic was released in 2013 and was upheld a progressive move in comics. The author interrogates the rhetoric used by various media sources to establish the comic as a form of commodity activism and how this media coverage achieves this effect through the use of assimilationist and neoliberal rhetoric. The author finds that popular media coverage of the comic establishes the social problem of Islamophobia and lack of diverse representation in comics, provides a product solution in the form of Ms. Marvel #1, then allows consumers to participate in a constructed socially aware identity on social media through the “IamMsMarvel” hashtag. This paper adds to existing literature on commodity activism, and how it can be constructed without an explicit branding of such by the company creating the commodity.

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May 14th, 10:00 AM May 14th, 2:00 PM

"Could this comic book really end Islamophobia?": Initial press coverage of Ms. Marvel #1 as commodity activism

Communication Studies

This poster provides an overview at the initial press coverage of the Marvel comic book Ms. Marvel #1 which features an Islamic superheroine located in New Jersey. The comic was released in 2013 and was upheld a progressive move in comics. The author interrogates the rhetoric used by various media sources to establish the comic as a form of commodity activism and how this media coverage achieves this effect through the use of assimilationist and neoliberal rhetoric. The author finds that popular media coverage of the comic establishes the social problem of Islamophobia and lack of diverse representation in comics, provides a product solution in the form of Ms. Marvel #1, then allows consumers to participate in a constructed socially aware identity on social media through the “IamMsMarvel” hashtag. This paper adds to existing literature on commodity activism, and how it can be constructed without an explicit branding of such by the company creating the commodity.

 

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