The NFL and domestic violence: A consequential analysis of NO MORE's Super Bowl ad"
Research Mentor(s)
Karlberg, Michael Robert, 1966-
Description
During the 2015 Super Bowl, the social advocacy group NO MORE, which focuses on ending domestic violence and sexual assault, aired an advertisement aimed at reducing domestic violence. It was the first advertisement aired during a Super Bowl to address domestic violence. I used a consequentialist ethical framework to evaluate whether this advertisement was an ethical communication artifact. I described the text and my choice of ethical framework. A consequentialist framework focuses on the consequences of an act in order to determine how ethical the act is. I then analyzed the text by first discussing the ways in which the NFL perpetuates domestic violence and their use of this video as a distraction from their culpability. Second, I analyzed the impacts of perpetuating the stereotypes portrayed in the video. I combined these impacts with the potential impacts of NO MORE’s other actions. After analysis, the advertisement and the NFL’s use of it likely leads to negative consequences and is therefore an unethical text.
Document Type
Event
Start Date
15-5-2015 10:00 AM
End Date
15-5-2015 2:00 PM
Department
Communication Studies
Genre/Form
student projects; posters
Subjects – Topical (LCSH)
Football--Moral and ethical aspects--United States; Mass media and sports--United States; Family violence--Social aspects--United States; Rape--Prevention; Violence--Prevention
Subjects – Names (LCNAF)
National Football League
Geographic Coverage
United States
Type
Image
Rights
Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this documentation for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.
Language
English
Format
application/pdf
The NFL and domestic violence: A consequential analysis of NO MORE's Super Bowl ad"
During the 2015 Super Bowl, the social advocacy group NO MORE, which focuses on ending domestic violence and sexual assault, aired an advertisement aimed at reducing domestic violence. It was the first advertisement aired during a Super Bowl to address domestic violence. I used a consequentialist ethical framework to evaluate whether this advertisement was an ethical communication artifact. I described the text and my choice of ethical framework. A consequentialist framework focuses on the consequences of an act in order to determine how ethical the act is. I then analyzed the text by first discussing the ways in which the NFL perpetuates domestic violence and their use of this video as a distraction from their culpability. Second, I analyzed the impacts of perpetuating the stereotypes portrayed in the video. I combined these impacts with the potential impacts of NO MORE’s other actions. After analysis, the advertisement and the NFL’s use of it likely leads to negative consequences and is therefore an unethical text.