Poster Title

The NFL and domestic violence: A consequential analysis of NO MORE's Super Bowl ad"

Research Mentor(s)

Michael Karlberg

Affiliated Department

Communication Studies

Sort Order

34

Start Date

15-5-2015 10:00 AM

End Date

15-5-2015 2:00 PM

Document Type

Event

Abstract

During the 2015 Super Bowl, the social advocacy group NO MORE, which focuses on ending domestic violence and sexual assault, aired an advertisement aimed at reducing domestic violence. It was the first advertisement aired during a Super Bowl to address domestic violence. I used a consequentialist ethical framework to evaluate whether this advertisement was an ethical communication artifact. I described the text and my choice of ethical framework. A consequentialist framework focuses on the consequences of an act in order to determine how ethical the act is. I then analyzed the text by first discussing the ways in which the NFL perpetuates domestic violence and their use of this video as a distraction from their culpability. Second, I analyzed the impacts of perpetuating the stereotypes portrayed in the video. I combined these impacts with the potential impacts of NO MORE’s other actions. After analysis, the advertisement and the NFL’s use of it likely leads to negative consequences and is therefore an unethical text.

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this documentation for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.

Language

English

Format

application/pdf

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May 15th, 10:00 AM May 15th, 2:00 PM

The NFL and domestic violence: A consequential analysis of NO MORE's Super Bowl ad"

Communication Studies

During the 2015 Super Bowl, the social advocacy group NO MORE, which focuses on ending domestic violence and sexual assault, aired an advertisement aimed at reducing domestic violence. It was the first advertisement aired during a Super Bowl to address domestic violence. I used a consequentialist ethical framework to evaluate whether this advertisement was an ethical communication artifact. I described the text and my choice of ethical framework. A consequentialist framework focuses on the consequences of an act in order to determine how ethical the act is. I then analyzed the text by first discussing the ways in which the NFL perpetuates domestic violence and their use of this video as a distraction from their culpability. Second, I analyzed the impacts of perpetuating the stereotypes portrayed in the video. I combined these impacts with the potential impacts of NO MORE’s other actions. After analysis, the advertisement and the NFL’s use of it likely leads to negative consequences and is therefore an unethical text.