Poster Title

See the Light: Developing a Public Relations Campaign for the Lighthouse Mission

Research Mentor(s)

Jennifer Keller

Affiliated Department

Journalism

Sort Order

42

Start Date

15-5-2015 10:00 AM

End Date

15-5-2015 2:00 PM

Document Type

Event

Abstract

The Lighthouse Mission Ministries is a nonprofit organization in Bellingham, Washington, that provides support for homeless residents, domestic violence survivors and recovering addicts. The Lighthouse Mission is the only walk-in shelter between Everett, Washington and Vancouver, British Columbia and runs entirely on private donations.

The Mission asked Retina PR to create a campaign plan to increase donations and maintain donor retention. Retina PR surveyed 100 Bellingham residents through a convenience survey in order to analyze local donating habits and perceptions of homelessness. A majority of respondents had heard of the Lighthouse Mission, however, only a small amount of those respondents had donated. Retina PR also learned that people in Bellingham believe homelessness is a prominent issue. In addition, Retina learned people would be more inclined to donate to an organization if they understood where their money was going and received a report detailing allocated funds. This campaign aims to address these findings.

This document is currently not available here.

Share

COinS
 
May 15th, 10:00 AM May 15th, 2:00 PM

See the Light: Developing a Public Relations Campaign for the Lighthouse Mission

Journalism

The Lighthouse Mission Ministries is a nonprofit organization in Bellingham, Washington, that provides support for homeless residents, domestic violence survivors and recovering addicts. The Lighthouse Mission is the only walk-in shelter between Everett, Washington and Vancouver, British Columbia and runs entirely on private donations.

The Mission asked Retina PR to create a campaign plan to increase donations and maintain donor retention. Retina PR surveyed 100 Bellingham residents through a convenience survey in order to analyze local donating habits and perceptions of homelessness. A majority of respondents had heard of the Lighthouse Mission, however, only a small amount of those respondents had donated. Retina PR also learned that people in Bellingham believe homelessness is a prominent issue. In addition, Retina learned people would be more inclined to donate to an organization if they understood where their money was going and received a report detailing allocated funds. This campaign aims to address these findings.