Research Mentor(s)

Mary Erickson

Affiliated Department

Media and Communication

Sort Order

30

Start Date

17-5-2017 12:00 PM

End Date

17-5-2017 3:00 PM

Document Type

Event

Abstract

The National Organization for Women (NOW) was an influential organization in the 1960s for furthering the agenda of second-wave feminists. The organization had many strategies for developing and controlling the national agenda for feminism, one of which was the production and dissemination of newsletters by local chapters of the group. This research paper analyzes the techniques used for legitimizing second-wave feminism to women who were unaffiliated with NOW, and the ways in which these newsletters interpolated new members into the group. The research involved conducting a textual analysis on a representative archival newsletter from the time period. This paper concludes that the use of local chapters of the organization and the publishing of local newsletters that contained information about the national goals of NOW created a streamlined national agenda that was able to legitimize second-wave feminism to new members.

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this documentation for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.

Language

English

Format

application/pdf

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May 17th, 12:00 PM May 17th, 3:00 PM

From Bra-Burners to Bureaucracy: The Evolution of Second-Wave Feminism through NOW Newsletters

Media and Communication

The National Organization for Women (NOW) was an influential organization in the 1960s for furthering the agenda of second-wave feminists. The organization had many strategies for developing and controlling the national agenda for feminism, one of which was the production and dissemination of newsletters by local chapters of the group. This research paper analyzes the techniques used for legitimizing second-wave feminism to women who were unaffiliated with NOW, and the ways in which these newsletters interpolated new members into the group. The research involved conducting a textual analysis on a representative archival newsletter from the time period. This paper concludes that the use of local chapters of the organization and the publishing of local newsletters that contained information about the national goals of NOW created a streamlined national agenda that was able to legitimize second-wave feminism to new members.

 

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