Poster Title

An Examination of Cultivation Theory on Asian American Stereotypes

Research Mentor(s)

Ee Lin Lee

Affiliated Department

Media and Communication

Sort Order

24

Start Date

17-5-2017 12:00 PM

End Date

17-5-2017 3:00 PM

Document Type

Event

Abstract

According to cultivation theory, television has an immense impact on an individual’s perception of society and those in it. “Mainstreaming” in cultivation theory claims the heavier one’s television viewing, the more likely the viewer will rely on television portrayals for real-life situations. From a cultivation theory perspective, attitudes toward Asian Americans are heavily affected by negative and/or positive representations of Asians in mainstream media. Cultivation theory as it relates to Asian American stereotyping is supported by three research studies. The three research studies find that repetitive stereotypical representations of Asian Americans are linked to an increased reliance on racial and ethnic stereotypes represented in the media. The method in each research study were survey questionnaire. Participants in each research study were undergraduate college students with an average age between 20-25 years old. The purpose of this study is to critique the validity of cultivation theory as it relates to stereotypes of Asian Americans represented in the media.

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this documentation for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.

Language

English

Format

application/pdf

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May 17th, 12:00 PM May 17th, 3:00 PM

An Examination of Cultivation Theory on Asian American Stereotypes

Media and Communication

According to cultivation theory, television has an immense impact on an individual’s perception of society and those in it. “Mainstreaming” in cultivation theory claims the heavier one’s television viewing, the more likely the viewer will rely on television portrayals for real-life situations. From a cultivation theory perspective, attitudes toward Asian Americans are heavily affected by negative and/or positive representations of Asians in mainstream media. Cultivation theory as it relates to Asian American stereotyping is supported by three research studies. The three research studies find that repetitive stereotypical representations of Asian Americans are linked to an increased reliance on racial and ethnic stereotypes represented in the media. The method in each research study were survey questionnaire. Participants in each research study were undergraduate college students with an average age between 20-25 years old. The purpose of this study is to critique the validity of cultivation theory as it relates to stereotypes of Asian Americans represented in the media.