Research Mentor(s)

Derek Moscato

Affiliated Department

Journalism Studies

Sort Order

07

Start Date

17-5-2017 12:00 PM

End Date

17-5-2017 3:00 PM

Document Type

Event

Abstract

In November 2016, the B Kind Campaign was launched by the Downtown Bellingham Partnership (DBP) to address the growing concerns of many Bellingham residents. These concerns grew in conjunction with the presidential election, during which candidates with opposing ideologies created a rhetoric that caused civil unrest amongst many Americans and impacted local communities. In response to input from community and business leaders, the DBP created the Campaign in under 24 hours. Their public relations efforts focus on showcasing the inclusive atmosphere downtown Bellingham is known for, while creating spaces where people of all identities can feel welcomed. This message is carried out through an urban media conversation, stimulated by the distribution of both virtual and physical materials for local businesses to display, proudly showing their alignment with “representing the values our downtown believes in: safety, inclusion and compassion.” This case study examines emerging best practices in hyper-local civic engagement campaigns and the implications of public versus private space in promoting civil speech.

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this documentation for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.

Language

English

Format

application/pdf

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May 17th, 12:00 PM May 17th, 3:00 PM

Best Practices in Civic Engagement: A Case Study of the B Kind Campaign by the Downtown Bellingham Partnership

Journalism Studies

In November 2016, the B Kind Campaign was launched by the Downtown Bellingham Partnership (DBP) to address the growing concerns of many Bellingham residents. These concerns grew in conjunction with the presidential election, during which candidates with opposing ideologies created a rhetoric that caused civil unrest amongst many Americans and impacted local communities. In response to input from community and business leaders, the DBP created the Campaign in under 24 hours. Their public relations efforts focus on showcasing the inclusive atmosphere downtown Bellingham is known for, while creating spaces where people of all identities can feel welcomed. This message is carried out through an urban media conversation, stimulated by the distribution of both virtual and physical materials for local businesses to display, proudly showing their alignment with “representing the values our downtown believes in: safety, inclusion and compassion.” This case study examines emerging best practices in hyper-local civic engagement campaigns and the implications of public versus private space in promoting civil speech.

 

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