Poster Title

The Evolution of Presidential Press Conferences as a Public Relations Practice

Research Mentor(s)

Brian Bowe

Affiliated Department

Journalism Studies

Sort Order

28

Start Date

18-5-2017 9:00 AM

End Date

18-5-2017 12:00 PM

Document Type

Event

Abstract

The presidential press conference is one of the most powerful public relations tools the White House administration has at its disposal because it allows the president to communicate to the public through interaction with the media. However, the practice has existed in one form or another for over 100 years, which allowed a relationship to form between the president and the press that has continued to develop throughout history. This study looks at the first presidential press conference given by eight U.S. presidents spanning the 20th and 21st centuries in a qualitative content analysis of four Democrat and four Republican leaders, as well as examines how presidential press conferences function as a medium. In general, it was found that each president tailored the press conference to match their political agenda and began to craft the message of their administration. From a stylistic stand point, the specific manner in which each president approached the press conference was based on personal preference. As public relations strategies and communication technologies progress, it is important to try and anticipate what role presidential press conferences will play in the relationship between the president and the media and what an effective presidential press conference might look like in the future.

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this documentation for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.

Language

English

Format

application/pdf

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May 18th, 9:00 AM May 18th, 12:00 PM

The Evolution of Presidential Press Conferences as a Public Relations Practice

Journalism Studies

The presidential press conference is one of the most powerful public relations tools the White House administration has at its disposal because it allows the president to communicate to the public through interaction with the media. However, the practice has existed in one form or another for over 100 years, which allowed a relationship to form between the president and the press that has continued to develop throughout history. This study looks at the first presidential press conference given by eight U.S. presidents spanning the 20th and 21st centuries in a qualitative content analysis of four Democrat and four Republican leaders, as well as examines how presidential press conferences function as a medium. In general, it was found that each president tailored the press conference to match their political agenda and began to craft the message of their administration. From a stylistic stand point, the specific manner in which each president approached the press conference was based on personal preference. As public relations strategies and communication technologies progress, it is important to try and anticipate what role presidential press conferences will play in the relationship between the president and the media and what an effective presidential press conference might look like in the future.