Poster Title

Behind the Scenes at Fringe Boutique

Co-Author(s)

Rachel Hunter

Research Mentor(s)

Derek Moscato

Affiliated Department

Journalism Studies

Sort Order

10

Start Date

18-5-2017 12:00 PM

End Date

18-5-2017 3:00 PM

Document Type

Event

Abstract

Over the span of fall quarter, my partner Rachel and I worked exclusively with Fringe Boutique to create a case study that reflected the work of this local Bellingham business with a focus on their One Year Anniversary celebration. Through interviews with owner, Rhiannon Troutman, and multiple visits to the shop, we were able to understand the ins-and-outs behind the anniversary celebrations success while targeting the areas that could use improvement. With extensive research and multiple meetings with Troutman, we were able to find who Fringe’s target demographic was and the best way to reach them, PR techniques, outreach methods, and Troutman’s objectives for Fringe’s anniversary to determine how they each factored into the celebration. We spent the final week evaluating the anniversary and the various factors leading up to the event to identify specific PR tactics for Troutman to use for future events and to reach a wider audience to assure Fringe’s success.

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this documentation for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.

Language

English

Format

application/pdf

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May 18th, 12:00 PM May 18th, 3:00 PM

Behind the Scenes at Fringe Boutique

Journalism Studies

Over the span of fall quarter, my partner Rachel and I worked exclusively with Fringe Boutique to create a case study that reflected the work of this local Bellingham business with a focus on their One Year Anniversary celebration. Through interviews with owner, Rhiannon Troutman, and multiple visits to the shop, we were able to understand the ins-and-outs behind the anniversary celebrations success while targeting the areas that could use improvement. With extensive research and multiple meetings with Troutman, we were able to find who Fringe’s target demographic was and the best way to reach them, PR techniques, outreach methods, and Troutman’s objectives for Fringe’s anniversary to determine how they each factored into the celebration. We spent the final week evaluating the anniversary and the various factors leading up to the event to identify specific PR tactics for Troutman to use for future events and to reach a wider audience to assure Fringe’s success.