Research Mentor(s)
Keller, Jennifer
Description
How can a nonprofit organization change from a culture of caring to a culture of giving? Emily Jackson, Schuyler Shelloner and Emma Calvert sought to answer that question in Fall 2020 during their public relations course, Research and Campaigns. They formed the Skyline Group agency and developed a PR campaign proposal for the Kulshan Chorus. This nonprofit, social-justice-oriented choir wanted to raise awareness about their mission, increase funding and involve more choir members in more community outreach. In response to their request for proposal, the Skyline Group conducted research, defined target audiences and created a 53-page campaign booklet with deliverables and resources. The campaign, “Kulshan Gives,” was chosen by the Kulshan Chorus as the winning proposal.
Document Type
Event
Start Date
18-5-2020 12:00 AM
End Date
22-5-2020 12:00 AM
Department
Journalism - Public Relations and Spanish
Genre/Form
student projects, posters
Subjects – Topical (LCSH)
Choirs (Music)--Social aspects; Fund raising
Type
Image
Keywords
Public Relations, PR, campaign, journalism, nonprofit, development, choir, performing arts, music, chorus, fundraising, pro bono
Rights
Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.
Language
English
Format
application/pdf
Included in
Kulshan Gives: Helping a nonprofit choir create a culture of giving
How can a nonprofit organization change from a culture of caring to a culture of giving? Emily Jackson, Schuyler Shelloner and Emma Calvert sought to answer that question in Fall 2020 during their public relations course, Research and Campaigns. They formed the Skyline Group agency and developed a PR campaign proposal for the Kulshan Chorus. This nonprofit, social-justice-oriented choir wanted to raise awareness about their mission, increase funding and involve more choir members in more community outreach. In response to their request for proposal, the Skyline Group conducted research, defined target audiences and created a 53-page campaign booklet with deliverables and resources. The campaign, “Kulshan Gives,” was chosen by the Kulshan Chorus as the winning proposal.