Abstract Title

Session S-03H: Social Science Strategies for Ecosystem Recovery: On-the-Ground Applications of Social Science

Proposed Abstract Title

Social Marketing for Puget Sound

Presenter/Author Information

Emily Sanford, Puget Sound PartnershipFollow

Keywords

Social Science Plus

Location

Room 607

Start Date

30-4-2014 3:30 PM

End Date

30-4-2014 5:00 PM

Description

This presentation will outline both how and why the Puget Sound Partnership’s Stewardship program is encouraging the application of social marketing planning by practitioners around the Sound. Efforts made to understand the target audience’s specific barriers and motivators will be summarized and the products designed to incentivize the use of social marketing will be described. This work pledges to make social marketing a mainstream approach to fostering residential behaviors that positively affect the health of Puget Sound.

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Apr 30th, 3:30 PM Apr 30th, 5:00 PM

Social Marketing for Puget Sound

Room 607

This presentation will outline both how and why the Puget Sound Partnership’s Stewardship program is encouraging the application of social marketing planning by practitioners around the Sound. Efforts made to understand the target audience’s specific barriers and motivators will be summarized and the products designed to incentivize the use of social marketing will be described. This work pledges to make social marketing a mainstream approach to fostering residential behaviors that positively affect the health of Puget Sound.