Abstract Title

Session S-01H: Social and Ecological Indicators

Presenter/Author Information

Dave Ward, Puget Sound PartnershipFollow

Keywords

Social Science Plus

Location

Room 607

Start Date

30-4-2014 10:30 AM

End Date

30-4-2014 12:00 PM

Description

With growing numbers of programs devoted to environmental behavior change, there is a corresponding need for measures of behavior change at a variety of scales. This presentation describes the “Sound Behavior Index”, an ongoing behavior change measure developed for the Puget Sound region. It tracks 28 residential-scale practices that can affect water quality and aquatic habitat. The index is based on a survey conducted every two years among a statistical sample of the region’s 4.5 million residents. It asks about specific, measurable, repetitive behaviors, that are driven by personal choice. The Sound Behavior Index distills the region’s environmental performance into a single regional score, which can be tracked across time. The index can be broken down to the county level, providing more meaningful local measures. It can also be used to track each component behavior. Until now, there have been no uniform behavior change measures in the region, no regional measures, and no consistent local measures aside from one county. The Sound Behavior Index fills those gaps by measuring long-term shifts in behaviors and practices across the Puget Sound region.

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Apr 30th, 10:30 AM Apr 30th, 12:00 PM

The Sound Behavior Index: Tracking Long Term Environmental Behavior Change

Room 607

With growing numbers of programs devoted to environmental behavior change, there is a corresponding need for measures of behavior change at a variety of scales. This presentation describes the “Sound Behavior Index”, an ongoing behavior change measure developed for the Puget Sound region. It tracks 28 residential-scale practices that can affect water quality and aquatic habitat. The index is based on a survey conducted every two years among a statistical sample of the region’s 4.5 million residents. It asks about specific, measurable, repetitive behaviors, that are driven by personal choice. The Sound Behavior Index distills the region’s environmental performance into a single regional score, which can be tracked across time. The index can be broken down to the county level, providing more meaningful local measures. It can also be used to track each component behavior. Until now, there have been no uniform behavior change measures in the region, no regional measures, and no consistent local measures aside from one county. The Sound Behavior Index fills those gaps by measuring long-term shifts in behaviors and practices across the Puget Sound region.