Abstract Title

Session S-03H: Social Science Strategies for Ecosystem Recovery: On-the-Ground Applications of Social Science

Keywords

Social Science Plus

Start Date

30-4-2014 3:30 PM

End Date

30-4-2014 5:00 PM

Description

Washington State University Mason County Extension has been actively involved in environmental outreach and behavior change programs and in that role, has had multiple opportunities to gather audience research in partnership with other organizations. Research has focused on septic maintenance, livestock management, SMP regulations, shoreline planting as well as general attitudes toward BMPs (such as picking up pet waste) and personal values. Participants in audience research were shoreline residents as well as upland residents. Key findings will be summarized and their implication for effective messaging and outreach techniques will be discussed. These include: • Perception of messaging that focuses generally on Puget Sound vs. messaging about specific local issues • Barriers to septic inspection • Barriers to proper management of manure from livestock • Barriers to planting shoreline vegetation As a result of this research, messaging was developed that appealed to people’s sense of and pride in place and people’s concern for the health of themselves and their family. When appropriate, incentives were used to help motivate behavior. The messaging and outreach strategies that were developed and implemented for each of the issues will be summarized, as well as evaluation of the programs.

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Apr 30th, 3:30 PM Apr 30th, 5:00 PM

Knowing Your Audience: Lessons for Environmental Behavior Change from Mason County, WA

Room 607

Washington State University Mason County Extension has been actively involved in environmental outreach and behavior change programs and in that role, has had multiple opportunities to gather audience research in partnership with other organizations. Research has focused on septic maintenance, livestock management, SMP regulations, shoreline planting as well as general attitudes toward BMPs (such as picking up pet waste) and personal values. Participants in audience research were shoreline residents as well as upland residents. Key findings will be summarized and their implication for effective messaging and outreach techniques will be discussed. These include: • Perception of messaging that focuses generally on Puget Sound vs. messaging about specific local issues • Barriers to septic inspection • Barriers to proper management of manure from livestock • Barriers to planting shoreline vegetation As a result of this research, messaging was developed that appealed to people’s sense of and pride in place and people’s concern for the health of themselves and their family. When appropriate, incentives were used to help motivate behavior. The messaging and outreach strategies that were developed and implemented for each of the issues will be summarized, as well as evaluation of the programs.