Abstract Title

Session S-05H: Planning for Coastal Hazards, Climate Change and Sea Level Rise in Washington State

Proposed Abstract Title

Climate Change Communication

Keywords

Shorelines

Location

Room 607

Start Date

1-5-2014 10:30 AM

End Date

1-5-2014 12:00 PM

Description

The goal of the session is to understand insights from social science research and climate change communication research, apply research insights to communication design, and discuss possible steps for moving forward with communication efforts in individual communities. Building on curriculum developed for the Coastal Training Program’s course Sea Level Rise Adaptation: Opportunities for Planning in Washington State, the presentation includes a multi-stepped approach to communicating climate change including developing your communication strategy, getting to know your audience, and framing climate change messages. It also addresses the various public perceptions of climate change via Yale’s Global Warming’s Six Americas project. The presentation concludes with a discussion of various sources of confusion with respect to understanding climate science as well as ways to overcome those misperceptions in order to more effectively build support for local action.

Share

COinS
 
May 1st, 10:30 AM May 1st, 12:00 PM

Climate Change Communication

Room 607

The goal of the session is to understand insights from social science research and climate change communication research, apply research insights to communication design, and discuss possible steps for moving forward with communication efforts in individual communities. Building on curriculum developed for the Coastal Training Program’s course Sea Level Rise Adaptation: Opportunities for Planning in Washington State, the presentation includes a multi-stepped approach to communicating climate change including developing your communication strategy, getting to know your audience, and framing climate change messages. It also addresses the various public perceptions of climate change via Yale’s Global Warming’s Six Americas project. The presentation concludes with a discussion of various sources of confusion with respect to understanding climate science as well as ways to overcome those misperceptions in order to more effectively build support for local action.