Proposed Abstract Title

Trends in the Sound Behavior Index 2012-2015: Tracking 28 Environmental Indicator Behaviors

Type of Presentation

Oral

Session Title

Behavior Change and the Salish Sea: Science and Application

Location

2016SSEC

Description

With growing numbers of programs devoted to environmental behavior change around the Salish Sea, there was a corresponding need for measures of behavior change. In response the Puget Sound Partnership created the “Sound Behavior Index,” an ongoing behavior change measure developed for the Puget Sound region and one of the agency’s Vital Signs. The Sound Behavior Index started tracking 28 residential-scale practices that can affect water quality and aquatic habitat in 2012. The index is based on a survey conducted every two years among a statistical sample of the region’s 4.5 million residents. It asks about specific, measurable, repetitive behaviors that are driven by personal choice. The Sound Behavior Index distills the region’s environmental performance into a single regional score, which can be tracked across time. The index can be broken down to the county level, providing more meaningful local measures. It can also be used to track each component behavior. Until this index there hadn’t been a uniform behavior change measure across the region, nor consistent local measures aside from one county. The Sound Behavior Index fills these gaps by measuring long-term shifts in environmental behaviors. While we have completed three surveys it is still relatively early in the life of the index. Results to date show that 11 of the behaviors have slightly improved, while 10 declined and 7 have not changed. This presentation will outline detailed findings and trends from this effort and discuss next steps.

Comments

Co-authors: Dave Ward, Lynda Ransley, Debbie Ruggles, Randall Pozdena, Bruce Brown

Keywords: behavior, behavior change, index, regional, local, performance, trends


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Trends in the Sound Behavior Index 2012-2015: Tracking 28 Environmental Indicator Behaviors

2016SSEC

With growing numbers of programs devoted to environmental behavior change around the Salish Sea, there was a corresponding need for measures of behavior change. In response the Puget Sound Partnership created the “Sound Behavior Index,” an ongoing behavior change measure developed for the Puget Sound region and one of the agency’s Vital Signs. The Sound Behavior Index started tracking 28 residential-scale practices that can affect water quality and aquatic habitat in 2012. The index is based on a survey conducted every two years among a statistical sample of the region’s 4.5 million residents. It asks about specific, measurable, repetitive behaviors that are driven by personal choice. The Sound Behavior Index distills the region’s environmental performance into a single regional score, which can be tracked across time. The index can be broken down to the county level, providing more meaningful local measures. It can also be used to track each component behavior. Until this index there hadn’t been a uniform behavior change measure across the region, nor consistent local measures aside from one county. The Sound Behavior Index fills these gaps by measuring long-term shifts in environmental behaviors. While we have completed three surveys it is still relatively early in the life of the index. Results to date show that 11 of the behaviors have slightly improved, while 10 declined and 7 have not changed. This presentation will outline detailed findings and trends from this effort and discuss next steps.