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Date of Award
Master of Science (MS)
Trimble, Joseph E.
Male and female participants in four cities across Southern and Northern Spain were approached by a male tourist-confederate and were given an opportunity to act in a helpful or unhelpful manner. The factor of interest was similarity to the helper, which was manipulated via spoken language (English vs. Spanish) and soccer team affiliation (in-group vs. out-group jersey). To investigate anti-American sentiment, confederate nationality (American or Canadian) was also manipulated. Prosocial behavior was operationally defined as granting use of a cell phone to a lost tourist. Consistent with the similarity hypothesis, it was found that conditions in which the confederate was most similar to the participant (Spanish speakers wearing in-group jerseys) elicited the highest rate of helping, whereas conditions in which he was least similar (English speakers wearing out-group jerseys) elicited the lowest rate of helping. As hypothesized, there were no observed treatment differences between Canadians and Americans.
Western Washington University
Copying of this thesis in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this thesis for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.
Nelson, Reid A. (Reid Anders), "Effects of similarity and tourist status on prosocial behavior: a field study in Spain" (2009). WWU Masters Thesis Collection. 23.