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Date Permissions Signed

5-15-2009

Date of Award

2009

Document Type

Masters Thesis

Degree Name

Master of Science (MS)

Department

Psychology

First Advisor

Trimble, Joseph E.

Second Advisor

Devenport, Jennifer

Third Advisor

Hoffman, Joan M.

Abstract

Male and female participants in four cities across Southern and Northern Spain were approached by a male tourist-confederate and were given an opportunity to act in a helpful or unhelpful manner. The factor of interest was similarity to the helper, which was manipulated via spoken language (English vs. Spanish) and soccer team affiliation (in-group vs. out-group jersey). To investigate anti-American sentiment, confederate nationality (American or Canadian) was also manipulated. Prosocial behavior was operationally defined as granting use of a cell phone to a lost tourist. Consistent with the similarity hypothesis, it was found that conditions in which the confederate was most similar to the participant (Spanish speakers wearing in-group jerseys) elicited the highest rate of helping, whereas conditions in which he was least similar (English speakers wearing out-group jerseys) elicited the lowest rate of helping. As hypothesized, there were no observed treatment differences between Canadians and Americans.

Type

Text

DOI

https://doi.org/10.25710/s0kx-r771

Publisher

Western Washington University

OCLC Number

417664974

Subject – LCSH

Influence (Psychology); Similarity (Psychology); Attitude (Psychology)--Spain

Geographic Coverage

Spain

Format

application/pdf

Genre/Form

masters theses

Language

English

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this thesis for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.

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