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Date Permissions Signed
Date of Award
Master of Arts (MA)
Singleton, Sara (Sara G.)
Alper, Donald K.
Abedi, Amir, 1966-
Eco-labelling programs have become an important market mechanism of environmental governance. The Alaska salmon eco-certification case study provides a rich opportunity to analyze whether industry created eco-labelling programs can foster legitimate resource sustainability. This paper investigates the motives of the Alaska industry in the withdrawal of the salmon fisheries from the Marine Stewardship Council (MSC) certification, and creation of an Alaska label in 2011. It is argued that Alaska circumvented salmon sustainability by creating its own eco-label. This paper suggests the motive for the emergence of a new fisheries eco-certification initiative was to gain an eco-label through less stringent conformance criteria. In this case, Alaska sought to certify fisheries engaged in industrial hatcheries, which are harming wild stocks, as sustainable. Finally, market mechanism disciplinary discourse logic implies both a ratcheting up of market-wide environmental performance and legitimacy. This study illuminates an intriguing example of an eco-label that runs contrary to this.
Western Washington University
Subjects – Names (LCNAF)
Marine Stewardship Council; Alaska Seafood Marketing Institute
Copying of this thesis in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this thesis for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.
Couture, Monique, "Leveraging Legitimacy: How Alaska Circumvented Salmon Sustainability By Creating Their Own Eco-Label" (2016). WWU Masters Thesis Collection. 500.