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Date Permissions Signed

5-19-2010

Date of Award

2010

Document Type

Masters Thesis

Degree Name

Master of Science (MS)

Department

Psychology

First Advisor

Lemm, Kristi M., 1971-

Second Advisor

Hyman, Ira E.

Third Advisor

Czopp, Alex

Abstract

The stereotyping of lesbians includes both a traditional masculine, "butch" lesbian and a feminine, sexualized lesbian. The perception of lesbianism as erotic extends throughout mainstream society, with images of lesbianism targeted to heterosexual men in advertising, film, and pornography. If men do not perceive lesbians as either inherently bisexual or hypersexual, why are lesbians eroticized by heterosexual men? Here, subliminal priming with homosexual or heterosexual male or females primes was designed to elicit chronically accessible eroticization of lesbianism. Findings revealed that, contrary to expectations, priming with heterosexual-female prime sets did not increase reported erotic value of lesbianism relative to other prime sets; however, homosexual-male priming did increase reported erotic value of lesbianism.

Type

Text

Publisher

Western Washington University

OCLC Number

643346014

Digital Format

application/pdf

Genre/Form

Academic theses

Language

English

Rights

Copying of this thesis in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this thesis for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.

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