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Date of Award
Master of Science (MS)
Lemm, Kristi M., 1971-
Hyman, Ira E.
The stereotyping of lesbians includes both a traditional masculine, "butch" lesbian and a feminine, sexualized lesbian. The perception of lesbianism as erotic extends throughout mainstream society, with images of lesbianism targeted to heterosexual men in advertising, film, and pornography. If men do not perceive lesbians as either inherently bisexual or hypersexual, why are lesbians eroticized by heterosexual men? Here, subliminal priming with homosexual or heterosexual male or females primes was designed to elicit chronically accessible eroticization of lesbianism. Findings revealed that, contrary to expectations, priming with heterosexual-female prime sets did not increase reported erotic value of lesbianism relative to other prime sets; however, homosexual-male priming did increase reported erotic value of lesbianism.
Western Washington University
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Puhl, Kristin, "The eroticization of lesbianism by heterosexual men" (2010). WWU Graduate School Collection. 57.