Event Title
De/signing Discourse: Production, Consumption, and Sustainability in the 'Age of Aesthetics'
Description
Professor Harold's presentation explores the relationship between industrial design, grassroots production, and environmental sustainability. This project builds upon her work on the politics of branding and consumption begun in her book OurSpace. The focus of commercial rhetoric is shifting toward the formal components of objects (their shape, weight, footprint, etc.) more than the text and graphics of brands. Through examples such as the handcrafts, makers, and emotional design movements, Harold tracks the political potential of challenging how we understand the Object and how we might more carefully consider the larger ramifications of our relationship to the world of things.
About the Lecturer: Christine Harold, Associate Professor of Communication at the University of Washington
Document Type
Event
Start Date
22-5-2013 12:00 PM
End Date
22-5-2013 1:15 PM
Location
Fairhaven College Auditorium
Resource Type
Moving image
Title of Series
World Issues Forum
Genre/Form
lectures
Contributing Repository
Fairhaven College of Interdisciplinary Studies
Subjects – Topical (LCSH)
Rhetoric--Political aspects; Mass media and culture; Branding (Marketing)
Type
Moving image
Keywords
Politics of branding, Age of Aesthetics
Rights
This resource is displayed for educational purposes only and may be subject to U.S. and international copyright laws.
Language
English
Format
video/mp4
De/signing Discourse: Production, Consumption, and Sustainability in the 'Age of Aesthetics'
Fairhaven College Auditorium
Professor Harold's presentation explores the relationship between industrial design, grassroots production, and environmental sustainability. This project builds upon her work on the politics of branding and consumption begun in her book OurSpace. The focus of commercial rhetoric is shifting toward the formal components of objects (their shape, weight, footprint, etc.) more than the text and graphics of brands. Through examples such as the handcrafts, makers, and emotional design movements, Harold tracks the political potential of challenging how we understand the Object and how we might more carefully consider the larger ramifications of our relationship to the world of things.
About the Lecturer: Christine Harold, Associate Professor of Communication at the University of Washington
