Event Title
Broken Spanish: The television audience and the struggle for language and identity
Description
Historically, Spanish-language networks have been able to secure a point of difference by defining their audience as “Spanish-speaking”, but as US Latinos have become a cultural and economic force, mainstream networks have been motivated to establish upstart networks of their own. In this talk I explore how the entry of dominant mainstream players is re-defining the very concept of Hispanic television. Spanish-language networks have traditionally allowed for the possibility of alternative forms of cultural production but the entry of dominant mainstream players poses the risk of greater homogeneity within the marketplace and the reification of social hierarchies.
About the Lecturer: Christopher Chávez, Assistant Professor, School of Journalism and Communication, University of Oregon
Document Type
Event
Start Date
5-11-2014 12:00 PM
End Date
5-11-2014 1:00 PM
Location
Fairhaven College Auditorium
Resource Type
Moving image
Title of Series
World Issues Forum
Genre/Form
lectures
Contributing Repository
Fairhaven College of Interdisciplinary Studies
Subjects – Topical (LCSH)
Hispanic American on television; Hispaic Americans--United States--Social life and customs; Code switching (Linguistics)--United States
Type
Moving image
Keywords
Spanish-language networks, Hispanic television, "Spanish-speaking"
Rights
This resource is displayed for educational purposes only and may be subject to U.S. and international copyright laws.
Language
English
Format
video/mp4
Broken Spanish: The television audience and the struggle for language and identity
Fairhaven College Auditorium
Historically, Spanish-language networks have been able to secure a point of difference by defining their audience as “Spanish-speaking”, but as US Latinos have become a cultural and economic force, mainstream networks have been motivated to establish upstart networks of their own. In this talk I explore how the entry of dominant mainstream players is re-defining the very concept of Hispanic television. Spanish-language networks have traditionally allowed for the possibility of alternative forms of cultural production but the entry of dominant mainstream players poses the risk of greater homogeneity within the marketplace and the reification of social hierarchies.
About the Lecturer: Christopher Chávez, Assistant Professor, School of Journalism and Communication, University of Oregon
