Co-Author(s)

Emma Calvert

Research Mentor(s)

Keller, Jennifer

Description

How can a nonprofit organization change from a culture of caring to a culture of giving? Emily Jackson, Schuyler Shelloner and Emma Calvert sought to answer that question in Fall 2020 during their public relations course, Research and Campaigns. They formed the Skyline Group agency and developed a PR campaign proposal for the Kulshan Chorus. This nonprofit, social-justice-oriented choir wanted to raise awareness about their mission, increase funding and involve more choir members in more community outreach. In response to their request for proposal, the Skyline Group conducted research, defined target audiences and created a 53-page campaign booklet with deliverables and resources. The campaign, “Kulshan Gives,” was chosen by the Kulshan Chorus as the winning proposal.

Document Type

Event

Start Date

18-5-2020 12:00 AM

End Date

22-5-2020 12:00 AM

Department

Journalism - Public Relations and Spanish

Genre/Form

student projects, posters

Type

Image

Keywords

Public Relations, PR, campaign, journalism, nonprofit, development, choir, performing arts, music, chorus, fundraising, pro bono

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.

Language

English

Format

application/pdf

Share

COinS
 
May 18th, 12:00 AM May 22nd, 12:00 AM

Kulshan Gives: Helping a nonprofit choir create a culture of giving

How can a nonprofit organization change from a culture of caring to a culture of giving? Emily Jackson, Schuyler Shelloner and Emma Calvert sought to answer that question in Fall 2020 during their public relations course, Research and Campaigns. They formed the Skyline Group agency and developed a PR campaign proposal for the Kulshan Chorus. This nonprofit, social-justice-oriented choir wanted to raise awareness about their mission, increase funding and involve more choir members in more community outreach. In response to their request for proposal, the Skyline Group conducted research, defined target audiences and created a 53-page campaign booklet with deliverables and resources. The campaign, “Kulshan Gives,” was chosen by the Kulshan Chorus as the winning proposal.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.