Event Title

There She Is: Analyzing the Miss America brand identity during the change to Miss America 2.0

Research Mentor(s)

Bowe, Brian

Description

I analyzed how the @missamerica Instagram account is used. With all of the changes occurring over the past couple of years, it is important for the Miss America Organization to maintain a clear sense of identity and branding. Amidst these changes, I was interested in finding out what this brand looks like on social media. Social media is very important to the Miss America Organization because it allows the organization to get its news out in a controlled/uncontrolled mass media communication. It is a platform that the organization can use to communicate its brand identity with its many publics and that also offers two-way communication through likes, shared and comments.

Document Type

Event

Start Date

May 2020

End Date

May 2020

Department

Journalism - Public Relations

Genre/Form

student projects, posters

Type

Image

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.

Language

English

Format

application/pdf

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May 18th, 9:00 AM May 22nd, 5:00 PM

There She Is: Analyzing the Miss America brand identity during the change to Miss America 2.0

I analyzed how the @missamerica Instagram account is used. With all of the changes occurring over the past couple of years, it is important for the Miss America Organization to maintain a clear sense of identity and branding. Amidst these changes, I was interested in finding out what this brand looks like on social media. Social media is very important to the Miss America Organization because it allows the organization to get its news out in a controlled/uncontrolled mass media communication. It is a platform that the organization can use to communicate its brand identity with its many publics and that also offers two-way communication through likes, shared and comments.