Session Title

Session S-03H: Social Science Strategies for Ecosystem Recovery: On-the-Ground Applications of Social Science

Conference Track

Social Science Plus

Conference Name

Salish Sea Ecosystem Conference (2014 : Seattle, Wash.)

Contributing Repository

Digital content made available by University Archives, Heritage Resources, Western Libraries, Western Washington University.

Presenter/Author Information

Emily Sanford, Puget Sound PartnershipFollow

Start Date

30-4-2014 3:30 PM

End Date

30-4-2014 5:00 PM

Abstract

This presentation will outline both how and why the Puget Sound Partnership’s Stewardship program is encouraging the application of social marketing planning by practitioners around the Sound. Efforts made to understand the target audience’s specific barriers and motivators will be summarized and the products designed to incentivize the use of social marketing will be described. This work pledges to make social marketing a mainstream approach to fostering residential behaviors that positively affect the health of Puget Sound.

Rights

This resource is displayed for educational purposes only and may be subject to U.S. and international copyright laws. For more information about rights or obtaining copies of this resource, please contact University Archives, Heritage Resources, Western Libraries, Western Washington University, Bellingham, WA 98225-9103, USA (360-650-7534; heritage.resources@wwu.edu) and refer to the collection name and identifier. Any materials cited must be attributed to the Salish Sea Ecosystem Conference Records, University Archives, Heritage Resources, Western Libraries, Western Washington University.

Language

English

Format

application/pdf

Type

Text

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Apr 30th, 3:30 PM Apr 30th, 5:00 PM

Social Marketing for Puget Sound

Room 607

This presentation will outline both how and why the Puget Sound Partnership’s Stewardship program is encouraging the application of social marketing planning by practitioners around the Sound. Efforts made to understand the target audience’s specific barriers and motivators will be summarized and the products designed to incentivize the use of social marketing will be described. This work pledges to make social marketing a mainstream approach to fostering residential behaviors that positively affect the health of Puget Sound.