Presentation Title

Climate Change Communication

Session Title

Session S-05H: Planning for Coastal Hazards, Climate Change and Sea Level Rise in Washington State

Conference Track

Shorelines

Conference Name

Salish Sea Ecosystem Conference (2014 : Seattle, Wash.)

Contributing Repository

Digital content made available by University Archives, Heritage Resources, Western Libraries, Western Washington University.

Start Date

1-5-2014 10:30 AM

End Date

1-5-2014 12:00 PM

Abstract

The goal of the session is to understand insights from social science research and climate change communication research, apply research insights to communication design, and discuss possible steps for moving forward with communication efforts in individual communities. Building on curriculum developed for the Coastal Training Program’s course Sea Level Rise Adaptation: Opportunities for Planning in Washington State, the presentation includes a multi-stepped approach to communicating climate change including developing your communication strategy, getting to know your audience, and framing climate change messages. It also addresses the various public perceptions of climate change via Yale’s Global Warming’s Six Americas project. The presentation concludes with a discussion of various sources of confusion with respect to understanding climate science as well as ways to overcome those misperceptions in order to more effectively build support for local action.

Rights

This resource is displayed for educational purposes only and may be subject to U.S. and international copyright laws. For more information about rights or obtaining copies of this resource, please contact University Archives, Heritage Resources, Western Libraries, Western Washington University, Bellingham, WA 98225-9103, USA (360-650-7534; heritage.resources@wwu.edu) and refer to the collection name and identifier. Any materials cited must be attributed to the Salish Sea Ecosystem Conference Records, University Archives, Heritage Resources, Western Libraries, Western Washington University.

Language

English

Format

application/pdf

Type

Text

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May 1st, 10:30 AM May 1st, 12:00 PM

Climate Change Communication

Room 607

The goal of the session is to understand insights from social science research and climate change communication research, apply research insights to communication design, and discuss possible steps for moving forward with communication efforts in individual communities. Building on curriculum developed for the Coastal Training Program’s course Sea Level Rise Adaptation: Opportunities for Planning in Washington State, the presentation includes a multi-stepped approach to communicating climate change including developing your communication strategy, getting to know your audience, and framing climate change messages. It also addresses the various public perceptions of climate change via Yale’s Global Warming’s Six Americas project. The presentation concludes with a discussion of various sources of confusion with respect to understanding climate science as well as ways to overcome those misperceptions in order to more effectively build support for local action.