Anti-fat attitude, Implicit attitudes, Explicit attitudes, Obese people
The current study observed how social information regarding obese people affects individuals’ implicit and explicit attitudes toward the obese. The effect of experimenter appearance on implicit and explicit attitudes was also addressed. Social information was provided in the form of mock editorials relating to lawsuits taking place in New York suggesting the fast food industry is partially responsible for rising obesity rates in the United States. Implicit attitudes were measured using the Implicit Association Test (Greenwald, McGhee & Schwartz, 1998). Explicit attitudes were measured using the Crandall Anti-fat Attitudes Scale (Crandall, 1994); explicit attitudes were compared from pretest to post-test. All participants had markedly negative implicit attitudes toward obese and overweight people while explicit attitudes were more positive at post-test. Participants who read articles in support of the fast food lawsuits showed the least amount of explicit change in anti-fat attitude. Implicit attitudes showed no differences as a function of what type of mock editorial they read. There was no evidence of social desirability in an experimenter effect. Negative attitudes toward the obese were related to internal health locus of control.
Rosman, H. Eileen (Heather Eileen), "Implications of the Fast Food Lawsuits: A Test of Implicit and Explicit Attitudes toward Obese People" (2004). WWU Honors Program Senior Projects. 276.
Subjects - Topical (LCSH)
Overweight persons--Public opinion; Discrimination against overweight persons
student projects; term papers
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