Senior Project Advisor

Wilhelm, Wendy

Document Type

Project

Publication Date

Spring 2004

Keywords

Marketing, Viking Union operations, Survey

Abstract

An internship is a valuable way for a student to gain experience and build a portfolio. Marketing internships offer a wide variety of opportunities including working at an agency (advertising, media buying, public relations, etc.), working in marketing research, product marketing, and more. I began working in the Viking Union in fall quarter of my junior year at the Information Desk on the 6th floor. When I heard that my supervisor, the Director of Viking Union Operations, was offering in internship in marketing for the Viking Union, I knew that I had found the perfect opportunity.

A fellow marketing student and I applied for and accepted the job. We had already worked together in several class projects, so we were confident that we would make a great team. From the beginning we knew that we would be spending most of our time during the internship preparing, implementing, and analyzing the first ever Viking Union Student Survey. Because we both had had some exposure to marketing research in class, we were familiar with the methodology behind surveying, and we knew how to use SPSS, which is a marketing research software tool designed specifically for the analysis of survey data.

Department

Finance and Marketing

Subjects - Topical (LCSH)

College students--Services for--Washington (State)--Marketing; Student unions--Washington (State)--Bellingham; Internship programs--Washington (State)--Bellingham

Subjects - Names (LCNAF)

Western Washington University--Students--Services for--Marketing

Geographic Coverage

Bellingham (Wash.); Washington (State)

Genre/Form

student projects; term papers

Type

Text

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.

Rights Statement

http://rightsstatements.org/vocab/InC/1.0/

Language

English

Format

application/pdf

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Included in

Marketing Commons

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