Senior Project Advisor
dark patterns, deceptive design, human computer interaction, ethics, literature review, design history
This essay examines the influence of human computer interaction design history on the current practice of deceptive “dark patterns” in interface design. It traces the design evolution of the computer from its initial use as a mathematical tool to the creation of the internet, and towards the current focus on user retention and profitability through the rise of growth hacking and deceptive design practices. Examples of past and current research on interaction design and dark patterns are used to determine that design choices have a measurable effect on user actions. After reviewing the types of dark patterns and their modes of action, the analysis concludes that limiting profitability with consumer-friendly regulation and public awareness, and re-examining ethical design standards are effective counters to deceptive design practices.
Bansenauer, Ian, "Dark Patterns: How Interaction Design Turned to Deception" (2022). WWU Honors College Senior Projects. 611.
Subjects - Topical (LCSH)
Human-computer interaction--History; Computer interfaces--Design; Internet--History; Advertising--Professions; Hacking
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