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Date Permissions Signed


Date of Award


Document Type

Masters Thesis

Degree Name

Master of Arts (MA)



First Advisor

Young, Kathleen Z.

Second Advisor

Hammond, Joyce D., 1950-

Third Advisor

Boxberger, Daniel L., 1950-


Controversy surrounds the University of North Dakota's (UND) logo and nickname, The Fighting Sioux, generating a conflict with the neighboring American Indian tribe [Native American], the Standing Rock Sioux, dating back to the 1960's (Phillips and Rice 2010:511). Previous research done on this topic left a large discrepancy regarding the concept of cultural identity attached to the conflict, developments that have taken placed since 2005, and more recent developments. The question I examine is why this issue incorporates such differing opinions. I examined the concept that the root of this controversy lies within cultural identities which are linked to the same idea, yet with diametrically opposed interpretations applied to it. I believe this issue is neither exclusively about ignorance nor intentional ethnic discrimination but about concepts grounded in identity, history, politics, financial motivations, and institutional difference.




University of North Dakota--Mascots, Fighting Sioux (Sports team), Logos (Symbols)--North Dakota--Grand Forks, Indians as mascots--North Dakota--Grand Forks, Sports team mascots--Social aspects--North Dakota--Grand Forks, Group identity; Dominance (Psychology)


Western Washington University

OCLC Number


Subjects – Names (LCNAF)

University of North Dakota

Geographic Coverage

Grand Forks (N.D.)


masters theses




Copying of this thesis in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this thesis for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.

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