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Document Type

Image

Publication Date

Spring 2020

Keywords

Screen print, Nuclear Family, Collage, Digital print, 1960’s, LIFE Magazine, Alcoholism, Addiction, Printmaking, Recovery

Abstract

As an individual born in the ‘90s , I feel nostalgic for a time period that I have only experienced through LIFE magazines. While the ‘60s was a time shaped by war, sexism, alcoholism, and poverty, the advertisements in LIFE portrayed an unattainable perfection,. In my current body of work, I am interested in appropriating advertisement imagery to investigate the dichotomy between reality and perceived perfection within themes of addiction and recovery.

I am using digital prints of scanned and collaged ‘60s imagery as a background for my silk-screened elements, which have been inspired by LIFE magazines advertisements. Each layered print is paired with a collage to emulate a magazine spread. A scale weighed down by alcohol explores the narrative of addiction, while a dead bird lies torn alongside a glistening cube of ice. This diptych represents the fine line between pleasure and destruction. Another pair shows the text “SIMPLE RIGHT” repeated on top of glasses filled to the brim, and a collage of a woman whispering layered with scenes of war, reflecting the fear and misunderstanding around alcohol. I aim to abstract the truths I have been taught about addiction and question them in the form of a propagandistic advertisement spread.

Subjects - Topical (LCSH)

Advertising--Alcoholic beverages; Advertising, Magazine; Alcoholism; Recovering addicts; Nuclear families

Subjects - Names (LCNAF)

Time, Inc.

Genre/Form

student projects; screen prints; collages (visual works); digital prints

Type

Text

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.

Language

English

Format

image/jpeg

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Keywords

Screen print, Nuclear Family, Collage, Digital print, 1960’s, LIFE Magazine, Alcoholism, Addiction, Printmaking, Recovery

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