Faculty Advisor

Zander Albertson

Document Type

Article

Publication Date

2023

Keywords

Undergraduate Thesis

Abstract

This undergraduate thesis examines the factors driving personal consumption among students at Western Washington University and how their positioning within a larger community context influences thoughts, behaviors and feelings surrounding consumption. The research employs qualitative methods to tap into the subtleties and nuances of consumption as a personal act informed by one’s social context. Fifteen interviews were conducted with students at WWU in Spring 2023 to explore the relationship between values, action, and consumption patterns within the community. Three major themes emerged from the analysis: the Values Actions Gap, Conspicuous Sustainability, and Consuming Green to Consume Less.

Type

Text

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.

Language

English

Format

application/pdf

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