This undergraduate thesis examines the factors driving personal consumption among students at Western Washington University and how their positioning within a larger community context influences thoughts, behaviors and feelings surrounding consumption. The research employs qualitative methods to tap into the subtleties and nuances of consumption as a personal act informed by one’s social context. Fifteen interviews were conducted with students at WWU in Spring 2023 to explore the relationship between values, action, and consumption patterns within the community. Three major themes emerged from the analysis: the Values Actions Gap, Conspicuous Sustainability, and Consuming Green to Consume Less.
Ziemer, Tera, "Confronting Consumption - Undergraduate Thesis" (2023). College of the Environment Internship Reports. 144.
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