Document Type

Article

Publication Date

Winter 2015

Keywords

Library marketing, Library communication, Western Libraries

Abstract

The Role of Stories in Library Marketing and Communications: We in the library profession know that libraries offer a wide variety of services and resources to our communities and patrons, but despite the unique programs we host, the access we provide to print and online resources, special collections, and archival materials, or even research and writing assistance, finding proactive ways of effectively communicating this to our users can be challenging. Likewise, it is not uncommon for libraries to have to compete for financial support and human resources in an era of reduced funding and shrinking or flat base budgets. Combine these factors with increased pressures on resource access budgets due to journal inflation and the rising cost of subscriptions, and it is clear that we must find a way to effectively communicate the value of our libraries if we want to secure both the financial and philosophical support of our constituents.

Publication Title

Oregon Library Association Quarterly

Volume

21

Issue

4

First Page

39

Last Page

45

DOI

10.7710/1093-7374.1836

Required Publisher's Statement

Copyright by the author.

Subjects - Topical (LCSH)

Libraries--Marketing; Library outreach programs

Subjects - Names (LCNAF)

Western Washington University. Libraries

Genre/Form

articles

Type

Text

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.

Language

English

Format

application/pdf

Download

Share

COinS