Library marketing, Library communication, Western Libraries
The Role of Stories in Library Marketing and Communications: We in the library profession know that libraries offer a wide variety of services and resources to our communities and patrons, but despite the unique programs we host, the access we provide to print and online resources, special collections, and archival materials, or even research and writing assistance, finding proactive ways of effectively communicating this to our users can be challenging. Likewise, it is not uncommon for libraries to have to compete for financial support and human resources in an era of reduced funding and shrinking or flat base budgets. Combine these factors with increased pressures on resource access budgets due to journal inflation and the rising cost of subscriptions, and it is clear that we must find a way to effectively communicate the value of our libraries if we want to secure both the financial and philosophical support of our constituents.
Oregon Library Association Quarterly
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Mansfield, Clarissa J., "The Role of Stories in Library Marketing and Communications" (2015). Western Libraries Faculty and Staff Publications. 71.
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