Behind the Scenes at Fringe Boutique
Research Mentor(s)
Moscato, Derek
Description
Over the span of fall quarter, my partner Rachel and I worked exclusively with Fringe Boutique to create a case study that reflected the work of this local Bellingham business with a focus on their One Year Anniversary celebration. Through interviews with owner, Rhiannon Troutman, and multiple visits to the shop, we were able to understand the ins-and-outs behind the anniversary celebrations success while targeting the areas that could use improvement. With extensive research and multiple meetings with Troutman, we were able to find who Fringe’s target demographic was and the best way to reach them, PR techniques, outreach methods, and Troutman’s objectives for Fringe’s anniversary to determine how they each factored into the celebration. We spent the final week evaluating the anniversary and the various factors leading up to the event to identify specific PR tactics for Troutman to use for future events and to reach a wider audience to assure Fringe’s success.
Document Type
Event
Start Date
18-5-2017 12:00 PM
End Date
18-5-2017 3:00 PM
Department
Journalism
Genre/Form
student projects; posters
Subjects – Topical (LCSH)
Small business--Public relations; Small business--Management--Case studies
Geographic Coverage
Bellingham (Wash.)
Type
Image
Rights
Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this documentation for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.
Language
English
Format
application/pdf
Behind the Scenes at Fringe Boutique
Over the span of fall quarter, my partner Rachel and I worked exclusively with Fringe Boutique to create a case study that reflected the work of this local Bellingham business with a focus on their One Year Anniversary celebration. Through interviews with owner, Rhiannon Troutman, and multiple visits to the shop, we were able to understand the ins-and-outs behind the anniversary celebrations success while targeting the areas that could use improvement. With extensive research and multiple meetings with Troutman, we were able to find who Fringe’s target demographic was and the best way to reach them, PR techniques, outreach methods, and Troutman’s objectives for Fringe’s anniversary to determine how they each factored into the celebration. We spent the final week evaluating the anniversary and the various factors leading up to the event to identify specific PR tactics for Troutman to use for future events and to reach a wider audience to assure Fringe’s success.