Stereotypes, Ageism, and Millennials: Generation Discourse within an Abercrombie and Fitch Commercial

Research Mentor(s)

McDonald, Cathy

Streaming Media

Description

The Abercrombie and Fitch commercial, “This is the Time”, perpetuates ageist ideologies, maintaining the negative discourse surrounding old age in Western Society.

Document Type

Event

Start Date

14-5-2018 4:00 PM

End Date

14-5-2018 6:00 PM

Department

Linguistics

Resource Type

Moving image

Genre/Form

student projects; streaming video

Subjects – Topical (LCSH)

Ageism in advertising

Subjects – Names (LCNAF)

Abercrombie & Fitch

Type

MovingImage

Keywords

Discourse analysis, Abercrombie and Fitch, Ageism

Comments

Linguistics Program, Linguistics 431

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.

Language

English

Format

video/mp4

Link to Full Text

Share

COinS
 
May 14th, 4:00 PM May 14th, 6:00 PM

Stereotypes, Ageism, and Millennials: Generation Discourse within an Abercrombie and Fitch Commercial

The Abercrombie and Fitch commercial, “This is the Time”, perpetuates ageist ideologies, maintaining the negative discourse surrounding old age in Western Society.