Event Title

Stereotypes, Ageism, and Millennials: Generation Discourse within an Abercrombie and Fitch Commercial

Research Mentor(s)

Cathy McDonald

Streaming Media

Description

The Abercrombie and Fitch commercial, “This is the Time”, perpetuates ageist ideologies, maintaining the negative discourse surrounding old age in Western Society.

Document Type

Event

Start Date

14-5-2018 4:00 PM

End Date

14-5-2018 6:00 PM

Department

Linguistics

Keywords

Discourse analysis, Abercrombie and Fitch, Ageism

Comments

Linguistics Program, Linguistics 431

Language

English

Format

application/pdf

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May 14th, 4:00 PM May 14th, 6:00 PM

Stereotypes, Ageism, and Millennials: Generation Discourse within an Abercrombie and Fitch Commercial

The Abercrombie and Fitch commercial, “This is the Time”, perpetuates ageist ideologies, maintaining the negative discourse surrounding old age in Western Society.