Poster Title

Stereotypes, Ageism, and Millennials: Generation Discourse within an Abercrombie and Fitch Commercial

Research Mentor(s)

Cathy McDonald

Affiliated Department

Linguistics Program, Linguistics 431

Start Date

14-5-2018 4:00 PM

End Date

14-5-2018 6:00 PM

Keywords

Discourse analysis, Abercrombie and Fitch, Ageism

Document Type

Event

Streaming Media

Abstract

The Abercrombie and Fitch commercial, “This is the Time”, perpetuates ageist ideologies, maintaining the negative discourse surrounding old age in Western Society.

Language

English

Format

application/pdf

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May 14th, 4:00 PM May 14th, 6:00 PM

Stereotypes, Ageism, and Millennials: Generation Discourse within an Abercrombie and Fitch Commercial

Linguistics Program, Linguistics 431

The Abercrombie and Fitch commercial, “This is the Time”, perpetuates ageist ideologies, maintaining the negative discourse surrounding old age in Western Society.