Event Title
Presentation Abstract
The goal of the session is to understand insights from social science research and climate change communication research, apply research insights to communication design, and discuss possible steps for moving forward with communication efforts in individual communities. Building on curriculum developed for the Coastal Training Program’s course Sea Level Rise Adaptation: Opportunities for Planning in Washington State, the presentation includes a multi-stepped approach to communicating climate change including developing your communication strategy, getting to know your audience, and framing climate change messages. It also addresses the various public perceptions of climate change via Yale’s Global Warming’s Six Americas project. The presentation concludes with a discussion of various sources of confusion with respect to understanding climate science as well as ways to overcome those misperceptions in order to more effectively build support for local action.
Session Title
Session S-05H: Planning for Coastal Hazards, Climate Change and Sea Level Rise in Washington State
Conference Track
Shorelines
Conference Name
Salish Sea Ecosystem Conference (2014 : Seattle, Wash.)
Document Type
Event
Start Date
1-5-2014 10:30 AM
End Date
1-5-2014 12:00 PM
Location
Room 607
Genre/Form
conference proceedings; presentations (communicative events)
Contributing Repository
Digital content made available by University Archives, Heritage Resources, Western Libraries, Western Washington University.
Subjects – Topical (LCSH)
Communication in climatology--Washington (State); Climatic changes--Social aspects--Washington (State)
Geographic Coverage
Salish Sea (B.C. and Wash.); Washington (State)
Rights
This resource is displayed for educational purposes only and may be subject to U.S. and international copyright laws. For more information about rights or obtaining copies of this resource, please contact University Archives, Heritage Resources, Western Libraries, Western Washington University, Bellingham, WA 98225-9103, USA (360-650-7534; heritage.resources@wwu.edu) and refer to the collection name and identifier. Any materials cited must be attributed to the Salish Sea Ecosystem Conference Records, University Archives, Heritage Resources, Western Libraries, Western Washington University.
Type
Text
Language
English
Format
application/pdf
Included in
Climate Change Communication
Room 607
The goal of the session is to understand insights from social science research and climate change communication research, apply research insights to communication design, and discuss possible steps for moving forward with communication efforts in individual communities. Building on curriculum developed for the Coastal Training Program’s course Sea Level Rise Adaptation: Opportunities for Planning in Washington State, the presentation includes a multi-stepped approach to communicating climate change including developing your communication strategy, getting to know your audience, and framing climate change messages. It also addresses the various public perceptions of climate change via Yale’s Global Warming’s Six Americas project. The presentation concludes with a discussion of various sources of confusion with respect to understanding climate science as well as ways to overcome those misperceptions in order to more effectively build support for local action.
