Document Type

Project

Publication Date

Fall 1998

Keywords

Child development, Effects of television advertising

Abstract

Watching television is nearly a universal phenomenon for the youth of modem America and other first-world countries. With the viewing of television comes the blitz of commercial advertising. Each year, children are exposed to approximately 20,000 commercial messages, or three hours a week of television advertising (Adler, Lesser, Meringoff, Robertson, Rossiter, and Ward, 1980).

Society has two broad types of responsibility toward its youth. First are the precautions set in place to shield children from predatory exploitation by adults. For instance, child labor laws were enacted to prevent abuses of children in the work place. Second, society has recognized its most valuable resource is children and provides special services under the broad category of education. Constructive use of these services facilitate children's mental, emotional, and physical growth and maturation (Melody, 1973).

Department

Elementary Education

Subjects - Topical (LCSH)

Television advertising and children; Child consumers

Genre/Form

student projects; term papers

Type

Text

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.

Rights Statement

http://rightsstatements.org/vocab/InC/1.0/

Language

English

Format

application/pdf

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