Document Type

Project

Publication Date

Spring 2012

Keywords

Event planning, Marketing, Bellwether Jazz Festival, Internship

Abstract

In the summer of 2011, I was an event planning and communications intern at the Port of Bellingham. The Port of Bellingham put on several events throughout the summer and the one that will be the focus for this project is the Bellwether Jazz Festival. 1 was able to use this work opportunity to design my honors program final project. I helped plan the first annual Bellwether Jazz Festival, and since it was new event, I wanted to find out how the people in attendance heard about the event. The purpose of the survey was to discover what the best and most effective way to promote a new event in Bellingham. The rest of this report will begin with details of my responsibilities as an intern for the Port of Bellingham and then describe in detail how I created, distributed, and analyzed the survey. I will outline my most relevant findings and provide an answer to the project question. Since this was the first time that I created a survey independent of a class, I will also discuss some things that I learned about conducting surveys and how I would have improved the design of this survey.

Department

Management

Subjects - Topical (LCSH)

Special events--Marketing--Study and teaching (Internship); Internship programs--Washington (State)--Bellingham

Subjects - Names (LCNAF)

Port of Bellingham (Wash.)--Study and teaching (Internship)

Geographic Coverage

Bellingham (Wash.)

Genre/Form

student projects; term papers

Type

Text

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.

Rights Statement

http://rightsstatements.org/vocab/InC/1.0/

Language

English

Format

application/pdf

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Included in

Marketing Commons

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