Senior Project Advisor
Dr. Craig Dunn
Document Type
Project
Publication Date
Winter 3-1-2021
Keywords
sustainable business; stakeholder capitalism; B Corps; sustainability; triple bottom line
Abstract
For most of capitalism's 400-year history, business has been focused on maximizing shareholder return at the expense of other people and natural environment, a system known as shareholder capitalism. In this article, I examine stakeholder capitalism to answer to the question: What are the critical success factor(s) required to operate an environmentally, socially, and economically sustainable business? I conclude that to be an environmentally, socially, and economically sustainable business, the business must commit to a stakeholder approach and hold themselves accountable by setting goals, creating metrics, and tracking their performance. I then explore the B Corp certification as a tool for business to be accountable, by analyzing several B Corp businesses in located in Bellingham, Washington.
Department
Economics
Recommended Citation
Barror, William, "Building Better Business: Creating Socially, Environmentally, and Economically Sustainable Businesses" (2021). WWU Honors College Senior Projects. 436.
https://cedar.wwu.edu/wwu_honors/436
Subjects - Topical (LCSH)
Business ethics--Washington (State)--Bellingham; Capitalism--Washington (State)--Bellingham; Sustainable development reporting--Washington (State)--Bellingham
Geographic Coverage
Bellingham (Wash.)
Genre/Form
essays
Type
Text
Rights
Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.
Rights Statement
http://rightsstatements.org/vocab/NKC/1.0/
Language
English
Format
application/pdf