Senior Project Advisor
Dr. Craig Dunn
sustainable business; stakeholder capitalism; B Corps; sustainability; triple bottom line
For most of capitalism's 400-year history, business has been focused on maximizing shareholder return at the expense of other people and natural environment, a system known as shareholder capitalism. In this article, I examine stakeholder capitalism to answer to the question: What are the critical success factor(s) required to operate an environmentally, socially, and economically sustainable business? I conclude that to be an environmentally, socially, and economically sustainable business, the business must commit to a stakeholder approach and hold themselves accountable by setting goals, creating metrics, and tracking their performance. I then explore the B Corp certification as a tool for business to be accountable, by analyzing several B Corp businesses in located in Bellingham, Washington.
Barror, William, "Building Better Business: Creating Socially, Environmentally, and Economically Sustainable Businesses" (2021). WWU Honors College Senior Projects. 436.
Subjects - Topical (LCSH)
Business ethics--Washington (State)--Bellingham; Capitalism--Washington (State)--Bellingham; Sustainable development reporting--Washington (State)--Bellingham
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