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Leveraging Legitimacy: How Alaska Circumvented Salmon Sustainability By Creating Their Own Eco-Label
Date Permissions Signed
5-9-2016
Date of Award
Spring 2016
Document Type
Masters Thesis
Degree Name
Master of Arts (MA)
Department
Political Science
First Advisor
Singleton, Sara (Sara G.)
Second Advisor
Alper, Donald K.
Third Advisor
Abedi, Amir, 1966-
Abstract
Eco-labelling programs have become an important market mechanism of environmental governance. The Alaska salmon eco-certification case study provides a rich opportunity to analyze whether industry created eco-labelling programs can foster legitimate resource sustainability. This paper investigates the motives of the Alaska industry in the withdrawal of the salmon fisheries from the Marine Stewardship Council (MSC) certification, and creation of an Alaska label in 2011. It is argued that Alaska circumvented salmon sustainability by creating its own eco-label. This paper suggests the motive for the emergence of a new fisheries eco-certification initiative was to gain an eco-label through less stringent conformance criteria. In this case, Alaska sought to certify fisheries engaged in industrial hatcheries, which are harming wild stocks, as sustainable. Finally, market mechanism disciplinary discourse logic implies both a ratcheting up of market-wide environmental performance and legitimacy. This study illuminates an intriguing example of an eco-label that runs contrary to this.
Type
Text
DOI
https://doi.org/10.25710/hhw5-fc90
Publisher
Western Washington University
OCLC Number
950467195
Subjects – Names (LCNAF)
Marine Stewardship Council; Alaska Seafood Marketing Institute
Subject – LCSH
Sustainable fisheries--Standards--Political aspects--Case studies; Fishery management--Standards--Political aspects--Case studies; Eco-labeling--Standards--Political aspects--Case studies
Geographic Coverage
Alaska
Format
application/pdf
Genre/Form
masters theses
Language
English
Rights
Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this thesis for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.
Recommended Citation
Couture, Monique, "Leveraging Legitimacy: How Alaska Circumvented Salmon Sustainability By Creating Their Own Eco-Label" (2016). WWU Graduate School Collection. 500.
https://cedar.wwu.edu/wwuet/500