Public relations applied to the Young Democrats of Western Washington University: creating a voice that reaches from our campus to the Capital.
Research Mentor(s)
McLeod, Maria
Description
We partnered with the Young Democrats of WWU to implement public relations tactics to expand their club membership. As a start up club, we had the unique opportunity to sculpt their brand, goals and voice. We created a branding guide, media kit, social media plans, memes, videos, press releases and public service announcements for the club as well as other public relations materials.
Document Type
Event
Start Date
17-5-2018 12:00 AM
End Date
17-5-2018 12:00 AM
Department
Journalism
Genre/Form
student projects, posters
Subjects – Topical (LCSH)
Students--Political activity; College students--Public relations; College students--Recruiting
Subjects – Names (LCNAF)
Democratic Party (Wash.); Western Washington University
Geographic Coverage
Bellingham (Wash.)
Type
Image
Rights
Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.
Language
English
Format
application/pdf
Public relations applied to the Young Democrats of Western Washington University: creating a voice that reaches from our campus to the Capital.
We partnered with the Young Democrats of WWU to implement public relations tactics to expand their club membership. As a start up club, we had the unique opportunity to sculpt their brand, goals and voice. We created a branding guide, media kit, social media plans, memes, videos, press releases and public service announcements for the club as well as other public relations materials.