Event Title

Public relations applied to the Young Democrats of Western Washington University: creating a voice that reaches from our campus to the Capital.

Research Mentor(s)

Maria McLeod

Description

We partnered with the Young Democrats of WWU to implement public relations tactics to expand their club membership. As a start up club, we had the unique opportunity to sculpt their brand, goals and voice. We created a branding guide, media kit, social media plans, memes, videos, press releases and public service announcements for the club as well as other public relations materials.

Document Type

Event

Start Date

May 2018

End Date

May 2018

Location

Journalism

Rights

Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author’s written permission.

Language

English

Format

application/pdf

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May 17th, 12:00 PM May 17th, 3:00 PM

Public relations applied to the Young Democrats of Western Washington University: creating a voice that reaches from our campus to the Capital.

Journalism

We partnered with the Young Democrats of WWU to implement public relations tactics to expand their club membership. As a start up club, we had the unique opportunity to sculpt their brand, goals and voice. We created a branding guide, media kit, social media plans, memes, videos, press releases and public service announcements for the club as well as other public relations materials.