Presentation Abstract
This presentation will outline both how and why the Puget Sound Partnership’s Stewardship program is encouraging the application of social marketing planning by practitioners around the Sound. Efforts made to understand the target audience’s specific barriers and motivators will be summarized and the products designed to incentivize the use of social marketing will be described. This work pledges to make social marketing a mainstream approach to fostering residential behaviors that positively affect the health of Puget Sound.
Session Title
Session S-03H: Social Science Strategies for Ecosystem Recovery: On-the-Ground Applications of Social Science
Conference Track
Social Science Plus
Conference Name
Salish Sea Ecosystem Conference (2014 : Seattle, Wash.)
Document Type
Event
Start Date
30-4-2014 3:30 PM
End Date
30-4-2014 5:00 PM
Location
Room 607
Genre/Form
conference proceedings; presentations (communicative events)
Contributing Repository
Digital content made available by University Archives, Heritage Resources, Western Libraries, Western Washington University.
Subjects – Topical (LCSH)
Environmental protection--Washington (State)--Puget Sound--Public opinion; Social marketing--Washington (State)--Puget Sound
Subjects – Names (LCNAF)
Puget Sound Partnership
Geographic Coverage
Salish Sea (B.C. and Wash.); Puget Sound (Wash.)
Rights
This resource is displayed for educational purposes only and may be subject to U.S. and international copyright laws. For more information about rights or obtaining copies of this resource, please contact University Archives, Heritage Resources, Western Libraries, Western Washington University, Bellingham, WA 98225-9103, USA (360-650-7534; heritage.resources@wwu.edu) and refer to the collection name and identifier. Any materials cited must be attributed to the Salish Sea Ecosystem Conference Records, University Archives, Heritage Resources, Western Libraries, Western Washington University.
Type
Text
Language
English
Format
application/pdf
Included in
Social Marketing for Puget Sound
Room 607
This presentation will outline both how and why the Puget Sound Partnership’s Stewardship program is encouraging the application of social marketing planning by practitioners around the Sound. Efforts made to understand the target audience’s specific barriers and motivators will be summarized and the products designed to incentivize the use of social marketing will be described. This work pledges to make social marketing a mainstream approach to fostering residential behaviors that positively affect the health of Puget Sound.
