Presentation Abstract
Cultural diversity and inclusion have been core concepts when strategizing community engagement plans for fecal pollution prevention in the Poverty Bay Shellfish Protection District (SPD) in 2021. The King County Pollution Identification and Correction (PIC) program has incorporated culturally inclusive community outreach strategies to optimize community-rooted participation in pollution prevention campaigns. In this presentation, we will share about tools and approaches used to partner with diverse communities to promote pollution prevention by changing social norms. The Poverty Bay SPD outreach program has utilized translation, transcreation, and community-led outreach as core pillars to include as many diverse communities as possible. First, the initial phase of outreach materials utilized postcards, a webpage, and a community survey in four major languages spoken in the region: English, Spanish, Korean, and Vietnamese. Native speakers and professional translators participated in material development and community-based organizations participated in sharing the translated materials by closely contacting the local communities. Second, the PIC program has community education plans that involve community-based organizations and participation at various levels of work from planning, materials development, promotion, and reflecting the action. In the community-led outreach work, we incorporate the concept of “transcreation” to ensure culturally reflective education and outreach by working with organizations that understand the characteristics of locality and diversity concurrently. The intent of this approach is to benefit marginalized communities as developed education and outreach plans elicit environmentally friendly behavioral changes and social norms.
Session Title
Behavior Change Through Engagement and Outreach
Conference Track
SSE6: Human-Nature Systems
Conference Name
Salish Sea Ecosystem Conference (2022 : Online)
Document Type
Event
SSEC Identifier
SSE-traditionals-414
Start Date
28-4-2022 8:30 AM
End Date
28-4-2022 10:00 AM
Type of Presentation
Oral
Genre/Form
conference proceedings; presentations (communicative events)
Subjects – Topical (LCSH)
Pollution prevention--Washington (State)--King County; Bacterial pollution of water--Washington (State)--King County; Enterobacteriaceae--Environmental aspects--Washington (State)--King County; Escherichia coli--Environmental aspects--Washington (State)--King County; Water quality management--Washington (State)--King County
Geographic Coverage
King County (Wash.)
Rights
Copying of this document in whole or in part is allowable only for scholarly purposes. It is understood, however, that any copying or publication of this document for commercial purposes, or for financial gain, shall not be allowed without the author's written permission.
Type
Moving Image
Language
English
Format
Video
Included in
Fresh Water Studies Commons, Marine Biology Commons, Natural Resources and Conservation Commons
Community education and outreach plans for fecal pollution prevention based on a culturally inclusive approach in Poverty Bay Pollution Identification and Correction Program
Cultural diversity and inclusion have been core concepts when strategizing community engagement plans for fecal pollution prevention in the Poverty Bay Shellfish Protection District (SPD) in 2021. The King County Pollution Identification and Correction (PIC) program has incorporated culturally inclusive community outreach strategies to optimize community-rooted participation in pollution prevention campaigns. In this presentation, we will share about tools and approaches used to partner with diverse communities to promote pollution prevention by changing social norms. The Poverty Bay SPD outreach program has utilized translation, transcreation, and community-led outreach as core pillars to include as many diverse communities as possible. First, the initial phase of outreach materials utilized postcards, a webpage, and a community survey in four major languages spoken in the region: English, Spanish, Korean, and Vietnamese. Native speakers and professional translators participated in material development and community-based organizations participated in sharing the translated materials by closely contacting the local communities. Second, the PIC program has community education plans that involve community-based organizations and participation at various levels of work from planning, materials development, promotion, and reflecting the action. In the community-led outreach work, we incorporate the concept of “transcreation” to ensure culturally reflective education and outreach by working with organizations that understand the characteristics of locality and diversity concurrently. The intent of this approach is to benefit marginalized communities as developed education and outreach plans elicit environmentally friendly behavioral changes and social norms.
